According to a report by Nairobi-based research and data analytics firm OdipoDev, the country’s ten highest-earning influencers made a combined Ksh 296 million from sponsored content and commercial collaborations during the year.WATCH VIDEO HERE.
The report highlights how social media influencing has evolved from a side hustle into a powerful business industry, with creators earning millions from Instagram, Facebook, TikTok, YouTube, and ambassadorial deals.
Comedy, lifestyle content, music, fashion, and online entertainment remained among the most profitable niches for Kenyan creators.
Leading the list was comedian and activist Eric Omondi, who reportedly earned an estimated Ksh 57 million from partnerships with brands in 2025.
1. Eric Omondi – Ksh 57 Million
Eric Omondi once again proved why he remains one of Kenya’s biggest online personalities. Known for his viral comedy skits, activism campaigns, and massive social media following, Omondi secured the highest earnings among Kenyan influencers.
Brands reportedly preferred working with him because of his high engagement rates, strong online visibility, and ability to spark nationwide conversations. His content regularly trends across multiple platforms, making him attractive to advertisers seeking wide reach.WATCH VIDEO HERE.
Eric Omondi once again proved why he remains one of Kenya’s biggest online personalities. Known for his viral comedy skits, activism campaigns, and massive social media following, Omondi secured the highest earnings among Kenyan influencers.
Brands reportedly preferred working with him because of his high engagement rates, strong online visibility, and ability to spark nationwide conversations. His content regularly trends across multiple platforms, making him attractive to advertisers seeking wide reach.WATCH VIDEO HERE.
2. Amber Ray – Ksh 44 Million
Socialite and lifestyle influencer Amber Ray emerged as the second-highest earner with an estimated Ksh 44 million.
Her glamorous lifestyle content, luxury fashion partnerships, beauty promotions, and strong Instagram following made her one of the most sought-after female influencers in Kenya. She reportedly landed deals with beauty brands, fashion companies, travel firms, and lifestyle businesses.
Socialite and lifestyle influencer Amber Ray emerged as the second-highest earner with an estimated Ksh 44 million.
Her glamorous lifestyle content, luxury fashion partnerships, beauty promotions, and strong Instagram following made her one of the most sought-after female influencers in Kenya. She reportedly landed deals with beauty brands, fashion companies, travel firms, and lifestyle businesses.
3. Millicent Ayuwa – Ksh 35 Million
Popularly known as Dem wa Facebook, Millicent Ayuwa continued her rapid rise in Kenya’s comedy scene by earning a reported Ksh 35 million.
Her humorous village-themed content and relatable storytelling attracted millions of viewers online. She became especially popular among brands targeting grassroots and youthful audiences on Facebook and TikTok.
Popularly known as Dem wa Facebook, Millicent Ayuwa continued her rapid rise in Kenya’s comedy scene by earning a reported Ksh 35 million.
Her humorous village-themed content and relatable storytelling attracted millions of viewers online. She became especially popular among brands targeting grassroots and youthful audiences on Facebook and TikTok.
4. Jaymo Decin – Ksh 25 Million
Digital creator Jaymo Decin reportedly earned Ksh 25 million through online promotions and corporate partnerships.WATCH VIDEO HERE.
Known for viral entertainment content and creative social media campaigns, he built a strong reputation among youth-focused brands looking to tap into online audiences.
Digital creator Jaymo Decin reportedly earned Ksh 25 million through online promotions and corporate partnerships.WATCH VIDEO HERE.
Known for viral entertainment content and creative social media campaigns, he built a strong reputation among youth-focused brands looking to tap into online audiences.
5. Tom Daktari – Ksh 25 Million
Comedian Tom Daktari also made major financial gains in 2025, matching Jaymo Decin with estimated earnings of Ksh 25 million.
His humorous online videos and relatable Kenyan content continued attracting millions of viewers across Facebook and Instagram.
Comedian Tom Daktari also made major financial gains in 2025, matching Jaymo Decin with estimated earnings of Ksh 25 million.
His humorous online videos and relatable Kenyan content continued attracting millions of viewers across Facebook and Instagram.
6. Crazy Kennar – Ksh 23 Million
Comedy creator Crazy Kennar maintained his position among Kenya’s elite influencers after reportedly making Ksh 23 million.
Kennar’s high-quality skits and consistent online engagement helped him attract sponsorship deals from telecommunications firms, fintech companies, and major consumer brands.
Comedy creator Crazy Kennar maintained his position among Kenya’s elite influencers after reportedly making Ksh 23 million.
Kennar’s high-quality skits and consistent online engagement helped him attract sponsorship deals from telecommunications firms, fintech companies, and major consumer brands.
7. Jackie Vike – Ksh 20 Million
Actress and comedian Jackie Vike, popularly known as Awinja, reportedly earned Ksh 20 million.
Her transition from television fame to digital influencing proved highly successful, especially through comedy, brand endorsements, and corporate ambassadorial roles.
Actress and comedian Jackie Vike, popularly known as Awinja, reportedly earned Ksh 20 million.
Her transition from television fame to digital influencing proved highly successful, especially through comedy, brand endorsements, and corporate ambassadorial roles.
8. Bahati – Ksh 20 Million
Musician and reality TV personality Bahati remained one of the most commercially successful celebrities online.
Through music promotions, family content, endorsements, and influencer campaigns alongside his wife Diana Marua, Bahati reportedly earned Ksh 20 million from sponsorships.
Musician and reality TV personality Bahati remained one of the most commercially successful celebrities online.
Through music promotions, family content, endorsements, and influencer campaigns alongside his wife Diana Marua, Bahati reportedly earned Ksh 20 million from sponsorships.
9. Pascal Tokodi – Ksh 20 Million
Actor and musician Pascal Tokodi also made the list with estimated earnings of Ksh 20 million.
His polished brand image and appeal among urban audiences helped him secure partnerships with lifestyle, fashion, and entertainment brands.
Actor and musician Pascal Tokodi also made the list with estimated earnings of Ksh 20 million.
His polished brand image and appeal among urban audiences helped him secure partnerships with lifestyle, fashion, and entertainment brands.
10. Timothy Kimani – Ksh 16 Million
Closing the top ten was comedian Njugush, whose estimated influencer earnings stood at Ksh 16 million.
Despite earning less than some newer creators, Njugush remains one of Kenya’s most respected entertainers, with a loyal fanbase and strong family-oriented content strategy.
Closing the top ten was comedian Njugush, whose estimated influencer earnings stood at Ksh 16 million.
Despite earning less than some newer creators, Njugush remains one of Kenya’s most respected entertainers, with a loyal fanbase and strong family-oriented content strategy.
Instagram Emerged as the Most Profitable Platform
According to the report by OdipoDev, Instagram remained the most profitable platform for influencers in 2025.
The report noted that top creators on Instagram converted approximately 40.8 percent of their audience engagement into paid partnerships, making it the preferred platform for premium brand collaborations.
Facebook ranked second, with creators reportedly converting around 21.2 percent of their views into monetized opportunities.WATCH VIDEO HERE.
Interestingly, TikTok — despite generating huge numbers of views and viral content — was ranked the least profitable platform among Kenya’s top influencers.
The findings underline how influencer marketing has become one of Kenya’s fastest-growing digital industries, turning online personalities into multimillionaires while reshaping modern advertising in the country.
According to the report by OdipoDev, Instagram remained the most profitable platform for influencers in 2025.
The report noted that top creators on Instagram converted approximately 40.8 percent of their audience engagement into paid partnerships, making it the preferred platform for premium brand collaborations.
Facebook ranked second, with creators reportedly converting around 21.2 percent of their views into monetized opportunities.WATCH VIDEO HERE.
Interestingly, TikTok — despite generating huge numbers of views and viral content — was ranked the least profitable platform among Kenya’s top influencers.
The findings underline how influencer marketing has become one of Kenya’s fastest-growing digital industries, turning online personalities into multimillionaires while reshaping modern advertising in the country.
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